Erin Scally
Director of Member Retention
NVHF Role: Director of Member Retention
Keep members informed about the value of their membership and share available resources
Proactively reach out to members to address any concerns and ensure a positive membership experience (goal: reach out to 5 members per month)
Gather feedback from members to identify areas for improvement
Track membership data (growth vs. attrition) as well at meeting attendance to assess the success of retention strategies
Foster a sense of community and connection among members to promote organizational involvement
Director of Marketing & Business Development - Mending Wall Winery
Email: erin@mendingwall.com
Bio:
Originally born and raised on the east coast, Erin moved to California and jumped into the world of luxury hotels with the Auberge Resorts Collection. After serving several years as a Concierge developing relationships with wineries throughout the valley, she transitioned into a Membership Specialist role with Heitz Cellar and evolved to focus on business development initiatives that benefited all wine brands within the Lawrence Estates portfolio.
Erin now holds the Director of Marketing and Business Development role at Mending Wall winery in St. Helena under the guidance of acclaimed winemaker Thomas Rivers Brown. In addition to her role with NVHF, she serves as a board member for Wine Country Special Events Professionals (WCSEP) and strongly believes in the power of bringing like-minded wine professionals together.