Best Practices
A library of DTC resources created by members, for members.
NVHF Best Practices Library
Welcome to the Napa Valley Hospitality Forum Best Practices page! This is a peer-driven resource created by members, for members. Covering all facets of DTC and wine hospitality, this evolving library is built on shared expertise. Don’t see a topic you need or want to contribute? We're always looking for volunteers!
Bill Farmer, NVHF Resource Director
Contact Bill with any questions or suggestions
bill.farmer@boisset.com or nvhfboard@gmail.com
Merchandise
Merchandise can drive 7 to 10 percent of net sales when done right. Focus on branded, brand-appropriate, easy-to-buy items that enhance the guest experience, and let data—not personal taste—guide your assortment and merchandising strategy.
Contributors:
Nessia Flugger, Louis Martini
Cante Swearingin, Monticello Vineyards
Ed Feuchek, Farm Collective
Bill Farmer, NVHF/Raymond Vineyards
Wine Shipping
Shipping is a complex, high-stakes part of hospitality—second only to staffing—requiring guest education, legal compliance, team coordination, and constant attention to detail.
Contributors:
Andrew Bohi, Hunnicut Wine
Tyson Madden, Foley Johnson Wines
Ed Feuchuk, Farm Collective
Bill Farmer, NVHF/Raymond Vineyards
Fraud
COMING SOON
Resources and templates will be added here—check back soon, or reach out if you have best practices to share!
Calendar Management
COMING SOON
Resources and templates will be added here—check back soon, or reach out if you have best practices to share!
To-Do by Day/Week/Month
COMING SOON
Resources and templates will be added here—check back soon, or reach out if you have best practices to share!
